Sunday 7 October 2007

TEN MEDIA WORDS I CAN USE IN MY INDEPENDENT STUDY.

1. Attitudes, beliefs and values- this term is commonly used when discussing the audience for media products and the factors influencing the reception of media messages.

I will be using this term in my independent study when I discuss the ideologies and values that are brought up in Coach carter such as the attitudes to single parents and what the audience are interpreting while watching, how they feel seeing the representation of black teenagers in a negative way.

2. Binary opposition- a term used by Levi Strauss, he stated that narratives are structured around opposite elements such as bad vs good and death vs life.

I plan on using this term as it relates to what is being portrayed in the film in coach carter the binary oppositions would be the guns and violence vs books and a good education.

3. Epic- this is a big budget film with a big cast and has a powerful theme.

The powerful theme that is being used in coach carter is the way black youth is being represented as criminals and underachievers. The importance of having an education.

4. Family values- this term is associated with political and religious views of society.

I can use this term when explaining how the absense of a father is the cause of the increase of black youth going to jail because they have no role model.

5. hybrid genre- this term is a cross between one film genre and another.

This term relates to coach carter as it has a sports genre and a melodrama genre.

6. Stereotypes- is the social classification of a group of people by identifying common characteristics and applying them allowing the audience to make assumptions and judgments about the group concerned.

In coach carter I will be looking at the stereotype of youth, they are seen as troublemakers and kids who are yobs who drink and party all the time.

7. Representation- this is where the media construct versions of people, places and events in images words or sound for transmission through media texts to an audience.

I will be representing the way males are portrayed in coach carter. The film is male dominated, they are represented as men who cause trouble and have no responsibility.

8. Racism- behaviour involving social and economic discrimination based on the false assumption that one particular ethnic group or race is culturally and biologically inferior to another.

I will be exploring the theme or racism in coach carter. In the film it shown that all black youths are related to crime and facts and figures in society show that the number of black people in jail are on the rise. But this cannot be the case for all black people.

9. mise en scene- the arrangement done by a filmmaker of everything in that is too be included in the shot. This may Include costumes, lighting and props.

For the mise en scene element I will be looking at wearing heavy jewellery diamonds and long chain necklaces represents status in the area, The area is rough in a rural area often referred to the ‘ghetto’ & ‘hood’ and ‘Teenage’ clothes are worn by the characters- hoodies, tracksuits and caps.

10. Teen movie- a film directed specifically at teenagers they address teenage interests.

Coach carter is a teenage movie, which addresses issues at teenagers. Issues that are mentioned are teenage pregnancy and peer pressure within friendship groups.

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