Marxism- media texts within society, maintain social divide. Keep the rich rich and the poor poor. Media producers produce texts from the change in society.
· you could say that coach carter is based on ideologies and values set by people in power. They set these standards and we follow them and do not question them.

Bullet theory- idea that audiences merely absorb dominant ideologies in a passive way.
· Coach carter sends ideologies out about race, education and youth and the audience are feed them.

Hegemony- controlling people is easier by getting them to agree with the ideologies rather then forcing them upon the audience it is more effective this way.

Racist ideology- The black person as a troublemaker. News items present links between race and crime. Problems are said to be due to the number of immigrants, the influx of refugees or cultural identity of black people.

Stereotypes- not all stereotypes are false one-dimensional distortions of reality, some contain an element of truth…facts and figures.
Social and economic background ‘young black males in inner city areas ARE more likely to be poor, unemployed, dissatisfied & therefore more aggression’

Positive values- to educate to inform, to create sympathy, to encourage social or political change.
Coach carter aims to do this through the messages it sends out.